Starbucks Is A Dying Entity?
Some idiot wrote on MSN Money that the Starbucks fad is over because under Obama, we are a “nation of change” and that the days of “excess” are over. Included in this excess, according to the author, are $3 lattes and cappuccinos. First, if you define the days of “excess” as being over by the passage of a $3.4 trillion dollar, overinflated budget, you must have brain damage. Or perhaps the days of excess are over by importing $100 a pound Kobe (wagyu) beef from Japan for White House dinners. But I digress.
One of the things that consistently irks me is when ignorant, naïve people start foaming at the mouth over the exorbitant price of coffee at Starbucks. They often say go to the local McDonalds or Dunkin Donuts for a cheaper cup of coffee – so-called coffee for the average Joe. First, $3-4 cups of coffee are reserved for Starbucks specialty drinks – lattes, cappuccinos, and various sugar-coffee concoctions. Standard drip coffee runs from about $1.50 to $2.25 depending on size. I challenge you the price the same cup of coffee (with arguably less flavor) at Dunkin Donuts or McDonalds. When you do, you’ll realize that prices are exactly identical. Grab a cappuccino or latte at McDonalds or Dunkin Donuts and guess how much you’ll end up paying – $3 to $4!
So besides paying the same price as Starbucks at Dunkin Donuts or McDonalds, guess what you don’t get at the Golden Arches or elsewhere? Atmosphere. You can sit in a Starbucks, relax, take advantage of wi-fi, listen to music or catch up on a book. Grab a $3 latte at McDonalds and you’ll be subject to screaming kids throwing their chicken nuggets at one another while you sit amidst pictures of some red-haired clown that decorate the walls. I’m not defending Starbucks because I have some sort of fiduciary interest in doing so or because I love the company. Rather, it pisses me off when facts or truth get lost in a sea of misinformation or distorted public consciousness.
Oh, and I’ll have a no-whip, soy, 2 pumps of vanilla, latte please.